2013-2016
Gymnazo
I helped turn founder-led movement coaching into repeatable products, curriculum, and sales systems that supported 209% YoY growth.
Converted expert movement coaching into products, curriculum, and sales systems.
Made founder-level judgment reproducible across coaches and customers.
Supported 209% year-over-year growth, a $2,000 certification, and a third location.
What Was Built
Gymnazo had a valuable but hard-to-scale asset: expert movement coaching that worked because experienced coaches could see, cue, and progress people in ways most fitness businesses could not.
I helped turn that expertise into repeatable systems: flagship programming, precision movement language, coach onboarding, certification curriculum, sales playbooks, partnership workflows, and feedback loops between client delivery and operations.
The work helped turn expert-led movement coaching into a system other coaches could learn, reproduce, and improve.
My Role
I worked across product, programming, sales, partnerships, and coach development. I helped create fitness products, train coaches, formalize sales systems, initiate partnership workflows, and connect field feedback back into product and operations.
On the coaching side, I helped train 11+ new coaches and turn tacit movement expertise into curriculum, standards, and evaluation loops. On the business side, I helped connect the product, coaching, and sales system so the company could scale without relying only on founder-level delivery.
How We Measured Success
The whole bet was that expert coaching could be reproduced by people who were not the founders. That set the bar:
- A new coach had to deliver the product. If quality depended on the founders being in the room, nothing had actually been systematized.
- The curriculum had to stand on its own. The real test of whether tacit expertise had been captured was whether someone would pay for it separately from the gym.
- Demand had to be durable enough to justify capacity. Growth that does not support adding a location is a spike, not a system.
- Precision could not cost warmth. Standardizing movement language and progression logic had to make the experience more consistent without making it feel scripted.
The work helped Gymnazo grow substantially, including 209% year-over-year revenue growth tied to the launch and refinement of flagship fitness products.
The coach development program evolved into a standalone certification product sold online for roughly $2,000. Gymnazo served 3,500+ customers, creating demand strong enough to justify a third location while expanding corporate wellness delivery.
Why It Mattered
Expert judgment does not scale until it is named. Gymnazo had a high-quality service, but the product depended on making movement language, progression logic, coaching standards, and sales motion reproducible.
Precision made the business more scalable, not colder. It gave coaches a clearer map of what to change, customers a more consistent experience, and the business a way to grow without diluting the product.
What This Proves
I can operationalize expert knowledge. Whether the domain is movement, health, or AI data operations, I know how to turn founder-led judgment into products, training systems, and operating rhythms a team can use.